IRL connections in Travel!

The Connections IRL trend in travel is the desire to make real-life connections through travel experiences. This trend is a shift away from digital interactions and online dating apps(Amadeus) 

In 2025, Connections IRL (in real life) reflects a growing desire for spontaneous travel and real-life bonds. People are stepping away from virtual interactions seeking meaningful relationships through travel experiences that foster genuine connections. Whether through group adventures, solo explorations, or last-minute trips, travelers are prioritizing authenticity and shared experiences in an increasingly digital world.(Amadeus)

What's driving the trend?

• Digital fatigue: People are looking for a break from virtual interactions and online dating apps.

• Authenticity: Travelers are prioritizing authenticity and shared experiences.

• Making friends: People are using travel to make new friends and find romance.

Travelers are increasingly embracing last-minute trips, seeking excitement and new experiences. This spontaneity aligns with current travel trends, offering opportunities for unexpected adventures and new connections.

What's the impact?

• Solo travel: Solo leisure travel is increasing, with more people open to connecting with others .

• Group tours: Small group tours and social-centric festivals are becoming more popular.

• Holiday romances: People are using travel to find romance in real life.

What are some examples?

• Apps like Hello Strangers and Plate Culture

• Solo Adventures

• Vintage voyaging

The Plate Culture app is a sharing economy platform that allows users to book meals at local hosts' homes. It's available for Android and iPhone users, and also has a web-based platform. 

How it works :

• Hosts list their kitchens on the Plate Culture platform.

• Guests can book a meal at a host's home.

• Both the host and guest can leave reviews about their experience.

Vintage voyaging is a travel trend that involves shopping at thrift stores while traveling to create a unique wardrobe. It's a way to explore different cultures while also being environmentally conscious. 

Travel companies offer flexible booking options, creating experiences that facilitate social interaction, and designing packages tailored for solo travelers. Emphasizing authentic, community-based experiences can attract travelers seeking deeper connections. Businesses that foster environments where genuine interactions occur are likely to resonate with this growing market segment.